Eleven – Rick Guest – Generation Yacht – 17694
A football book, always good for morale!
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Not for sale I am afraid, but I will ask Rick if we could do a competition to give one away?
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Eleven is a collection of images of footballers (originally commissioned for a campaign by Medhi Benmamar and Alvin Chan at Nike) shot by Rick Guest. Designed by Yacht Associates , printed by Generation Press and published through by Generation Yacht, Eleven sports an embossed soft white leather hardback cover. "The concept for this book was to create 'prints' that were bound into a book, rather than images to be 'designed' around, hence it became very much an exercise in removing superfluous content and almost designing out the design to leave something that communicated through it's tactility and functionality," explains Yacht Associates ' Richard Bull. "Each page has a serrated tear line down the inner edge, which serves to aid removal but more importantly acts as 'nod' to the owner that permission is granted to remove pages if desired," adds Bull. "There are eleven 'Hero' shots and eleven 'Action Shots', the later images are fold out landscapes and the look follows a format where a fold-out appears after every 'Hero' shot. The technical challenges we faced required an enormous amount of research and development with Generation Press - which culminated in the book taking almost a year from conception to finished item. Published by Generation Yacht this book exists in a very limited edition of 100 copies and is not for sale." Rick Guest Yacht Associates Jason Tozer Yacht Associates
Posted by: Scrub , August 10th 2009 —
Category: Print Process Books , Foil-Blocking , Litho — Share: delicious , Digg , Email
A football book, always good for morale! 
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