When starting out on the Generation Press journey there were certain aims and goals we strove for, printing the Annual Review for the V&A has to be one of those!
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The Annual Review is the report and accounts of the charitable sector, and as such probably their most important print job of the year. Printing the Annual Review for arguably Britain’s greatest museum is a bit special and a real honor. Having earned the right after providing the V&A with consistently high quality work over the last couple of years, we were thrilled to be asked to work with their very talented in-house design team to create this prestigious piece of print.
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After the concept of the book was agreed we set about making dummies to find the best way to produce the book. We tested numerous solutions and eventually found a machine manufacturer who could make us a special riveting machine. This enabled us to resolve the *elastic fixing to hold the book closed. From this point on, it's going to be affectionately known as the *Generation Band™ this gives the book its final and riveting finish (Sorry).
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V&A
More Pics Here

—Awe magazine published by Artwednesday
—Editors-in-Chief & Creative Directors: James Penfold & Max Bergius
—Desing & Art Direction by Elke Hanspach (InkValley - London)
—Film by Heather Beatrice Webster (Web) / HBW (Vimeo)
—Printed & bound in Great Britain by Generation Press
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Cover: GF Smith Colorplan 350gsm Dark Grey
Text: Silk, Matt and Offset
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More Images Here

We have just completed the Fallow SS11 Adapt or Die Look-book, exciting times for Fallow.

After all their hard work they are having their worldwide debut, its being hosted by the Goodhood store in Hoxton London. Goodhood will be previewing the denim collection and have a special event to celebrate:- FALLOWEEN! tomorrow Saturday 30th October see here.
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Good luck Fallow not that they need it, the total dedication they have put into every detail; its barmy, and we absolutely love it! and yes it is all really Made in Britain. #Great
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More images here.

A football book, always good for morale!
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Not for sale I am afraid, but I will ask Rick if we could do a competition to give one away?
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I have shown a picture of Zanetti for all our Argentinean friends, for some reason we have a lot of followers in Argentina? Thanks for the great footballers, keep them coming! more players like Tevez to West Ham Utd Please :)
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Here is the official Press Release!
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Eleven is a collection of images of footballers (originally commissioned for a campaign by Medhi Benmamar and Alvin Chan at Nike) shot by Rick Guest. Designed by Yacht Associates, printed by Generation Press and published through by Generation Yacht, Eleven sports an embossed soft white leather hardback cover. "The concept for this book was to create 'prints' that were bound into a book, rather than images to be 'designed' around, hence it became very much an exercise in removing superfluous content and almost designing out the design to leave something that communicated through it's tactility and functionality," explains Yacht Associates' Richard Bull.
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"Each page has a serrated tear line down the inner edge, which serves to aid removal but more importantly acts as 'nod' to the owner that permission is granted to remove pages if desired," adds Bull. "There are eleven 'Hero' shots and eleven 'Action Shots', the later images are fold out landscapes and the look follows a format where a fold-out appears after every 'Hero' shot. The technical challenges we faced required an enormous amount of research and development with Generation Press - which culminated in the book taking almost a year from conception to finished item. Published by Generation Yacht this book exists in a very limited edition of 100 copies and is not for sale."
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"The book was initially a reaction to the ephemeral nature of commercial work, to give substance to not just the work, but to the experience of shooting it," says Guest of the project. "A reminder of the journey, travelling madly around Europe, every day a different country, a different player, working with a fantastically tight crew, shooting frenetically within the tiny windows in the players schedules. Later however, it became more of a thankyou to all those involved; of course they get paid and get to tell their mates they were involved, but it's not the same as holding something you were part of in your hands, something to be proud of. All the people involved gave more than they were asked, it made sense to say thanks in a way that did justice to that."
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Rick Guest
Design: Yacht Associates
Photography: Snaps of books ;) Jason Tozer
Art Direction: Richard Bull at Yacht Associates
Published by: Generation Yacht

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This was a lovely project to work on, Mellany Robinson got in touch with us having researched environmental printing coupled with a determination that quality needn't be compromised!
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The attention to detail on this job included a special wire stitch called a Lego Stitch its a safety stitch that puts the wire back into the paper so saving little fingers from sharp points.
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Colour reproduction on this book was fantastic we used our new uncoated paper screening, plus using our uncoated press calibrations! we really got the most out of the illustrations really sharp with great punchy colours, all colours staying true to the original images.
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Illustration: Mellany Roninson
Words: Annabel Bennetts
Book Design: Design Holborn
Purchase book: Millie's Mayday

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Daniella Luxembourg and Amalia Dayan Disasters booklet for the Maastricht Art Fair.
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A 650gsm 100% recycled cover with gold foil blocking helped add the X factor to this job, using Phoenix Motion on the text really complimented the cover beautifully. The cover being so thick meant we had to put an extra thick score in and stitch the book in very precisely!
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Designed by Punkt, big fans of their work! check out Swami's Surf - a side line for the talented Giles Dunn from Punkt.
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Design: Punkt
Client: Daniela Luxembourg
Links: Swami's Surf